MakeMyTrip announced its partnership with Hopper, one of the top travel booking apps for flights, hotels and car rentals, to help travelers save money with personalized travel recommendations and flexible booking capabilities. Through this partnership, MakeMyTrip aims to further enhance the flight booking experience by boosting its recently launched Price Lock feature. Hopper’s Price Freeze technology will power MakeMyTrip’s recently launched Price Lock feature, enabling customers to lock flight fares up to seven days while they are in the process of firming up their travel plans.
Since its launch this year, the feature has seen increased adoption amongst flyers as the need for flexible travel has risen sharply post-pandemic. As travel bounces back, the company hopes to see travellers across India actively opting and benefitting from Price Lock feature. By partnering with Hopper, MakeMyTrip plans to leverage its Price Freeze technology that has proven to drive conversions and increase revenue while offering transparency and flexibility to the customer.
With the addition of Hopper’s predictive algorithms and AI-enabled dynamic pricing tools, MakeMyTrip will be able to protect travelers against airfare volatility. By offering an opportunity for users to lock in low fares before they rise, Hopper’s Price Freeze algorithms also help solve one of the major dilemmas of travelers – when is the best time to book my trip? Hopper is powering this partnership as part of its B2B initiative, Hopper Cloud.
