In a world where travelers increasingly seek experiences that go beyond traditional luxury, the hospitality industry is witnessing a shift toward cultural and intellectual enrichment. Modern travelers are looking for more than just premium accommodations, extending to unique, immersive concepts that embrace personal growth, creativity, and meaningful connections. As a result, the demand for offerings that integrate culture, art, literature, and lifestyle has never been higher, setting a new standard for what travel can offer.
Bringing this vision to life, Radisson Hotel Group is excited to announce its partnership with Simon & Schuster India, one of the world’s leading publishing houses. This collaboration will position The Group’s hotels as a destination for intellectual and cultural pursuits, offering guests exclusive literary experiences across its properties in South Asia. Together, the partnership aims to inspire travellers by blending quality accommodations with the timeless appeal of literature and creativity.
As part of the partnership, Literary Escapes will feature dedicated spaces within the Radisson Hotel Group portfolio where a series of thoughtfully curated literary activities, including book lounges, pop-up libraries, author meet-and-greets, and book signings will be hosted. Guests can immerse in engaging literary retreats featuring some of Simon & Schuster’s most celebrated authors, whose works span fiction, non-fiction, and children’s literature. These immersive experiences will provide guests with opportunities to connect with literature in stylish, comfortable settings, making each stay memorable and enriching.
The partnership creates valuable opportunities for both brands to amplify their visibility and engage with a broader, more diverse audience. Radisson Hotel Group will strengthen its connection with a growing demographic of experiential travellers, while Simon & Schuster will be able to tap a diverse pool of travellers eager to explore their portfolio of authors and books. By combining their global influence and audience bases, the two brands aim to deliver meaningful, culturally enriching moments through storytelling and immersive cultural moments tailored for modern travellers.
